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5 things you have to know before presenting in a corporate fair

Exhibit your product or service in a corporate fair requires resources and several months of work to plan all the details in order to achieve a perfect performance of your fair marketing strategy.

That’s why, before the official opening of our designer stand in the location of the congress, we have to be aware of all the key issues that guarantee the success of a fair exhibition. Which questions should we solve before our corporate fair presentation?

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How to calculate the perfect size for a fair stand

While developing a marketing strategy for a fair, the choice of the exhibit space is a key issue. We have to fix and decide the costs related to having a bigger space to attend guests, show products and develop several activities in the stand being always comfortable (attending visitors, having meetings with important clients, performing live demonstrations, etc.)

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How to assist our stand visitors in international fairs

A stand in international fairs without visitors is worthless. It doesn’t matter having an unique design with engaging elements improving our stand visibility or including the newest technology and the most comfortable areas of the whole enclosure. If we fail assisting and embracing guests in our exhibition space, the result of the entire fair strategy will be unsuccessful, which means months of profitless hard work.

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5 ideas to test before launching a new product to the market

Launching a new product on the market requires a well-planned strategy and all data that can foresee its future performance to know how successful this launching can be. Since the costs of devising, manufacturing, putting into operation and promoting a new product are so high we need to ensure a substantial return on investment.

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Tips to become the best exhibitor with a perfect design booth

The booth is the most important element of any exhibition marketing strategy: it’s the extension of our offices, our image, our staff, led to a demanding environment where the reason to be of our activity is found: our customers. Therefore, we should not be satisfied with having a simple place to exhibit in a fair, but we must try to have the best stand for fairs.

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How a stand for fairs and congresses is the best showroom

Within the 15 reasons why AFE (Asociación de Ferias Españolas – Spanish Fairs Association) enhanced us to exhibit on a show, we found more than one which made reference to the power of attraction of a design stand for fairs.

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Elements to improve the visibility of your designer stand

Being recognized as a company and seen as soon as you enter the fair or you wonder around is fundamental for the success of a fair trade marketing strategy so that our design booth works perfectly.

Thus, the use of corporate colors, correct lighting, the incorporation of technology such as led screens, etc., is fundamental, as well as the good use of all these elements to correct or enhance the location of the stand inside the enclosure. But also, contacting a stands design and construction company with long experience in the field and with presence in many fairs and congresses can help us incorporate other elements that increase the visibility and the attractiveness of our exhibition. Which elements can help us attract more customers to our stand? Let’s have a look.

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How to improvise a trade show marketing plan from our stand

Performing a perfect trade show marketing strategy brings spectacular results and unbelievable scope and projection for our company, but to assure all these effects, we must plan with consciousness and set up the trade show presentation with at least 6 months or 1 year of advance.

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Do you work in the chemical sector? fairs and congresses in Barcelona

Barcelona is a world-famous capital in terms of holding conferences and fairs of great relevance. The Mediterranean capital has been able to demonstrate on more than one occasion its enormous potential not only in terms of infrastructures but also as a perfect host in world-wide exhibitions such as the Mobile World Congress, sectorial congresses such as Construmat and other events such as the International Logistics Exhibition. So, no matter the sector you work for, you will always have a great space available to project your brand’s image, attract investors and grow your business in Fira Barcelona or any other space for fairs and congresses in Barcelona.

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15 reasons to hold an exhibition in an international fair

The AFE (Asociación de Ferias Españolas), Spanish Fair Association, the main driving entity of the showcasing and congress industry in the country, offers in its website the 15 most important reasons to exhibit on a fair. From byQUAM, we firmly believe in the huge value of being present as a company in these peregrination places, dedicated to all of these people who want to project an image of strength, quality and proximity with their potential clients. Thus, we wanted to take these 15 points of reference and extrapolate them to the international field.

 

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